The first step in the 4E process, Entice is the series of marketing steps that entice people to become known to your firm. These prospects may be ready to buy but most will be interested in learning more about specialist knowledge your firm is willing to share.

W recommend that our clients have 8 prospect attracting activities in place at any one time, For Louern this is our list of activities:

• Promotion
• Alliances
• Networking
• Newsletter
• Referrals
• Briefings
• Direct Mail
• Website / Adwords