You can also download our free business briefings:

Click on the categories below to see the resources 

• Entice
  

The first step in the 4E process, Entice is the series of marketing steps that entice people to become known to your firm. These prospects may be ready to buy but most will be interested in learning more about specialist knowledge your firm is willing to share.

• Encourage

The second step in the 4E process, Encourage is the series of relationship enhancement steps that encourage prospects to inquire. This step comprises a series of communications with prospects that keep them aware and interested in your business so that when they are ready to buy your business will have mindshare. Simply said it is marketing to identified prospects.

• Engage

The third step in the 4E process, Engage is the the traditional sales process but with 4E using SugarCRM the steps are tightly controlled and template based. The resources in this area focus on both sales skills and templates used to control the sales processes.

• Enhance
  

The final step in the 4E process, Enhance is the series of steps that deliver a consistently good customer experiences, allow you to ask for referrals and generates more repeat business.

• SugarCRM

SugarCRM is the glue that holds 4E together. The resources in this section include tips on installing, modifying and using SugarCRM.